Copywriting formulas for scroll-worthy
hero sections

The blank page can be daunting. Whether you’re a copywriting newbie who doesn’t know where to start or a seasoned wordsmith in a creative rut, this playbook can help. 

You’ll find the copywriting formulas I use to craft
attention-grabbing, scroll-worthy hero copy that converts visitors into customers.

You'll get: 

Conversion copywriting formulas that influence buying decisions

A copywriting questionnaire you can personalize

Fill-it-in templates for headlines and subheadlines